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Boost Your Sales: The Hidden Cost of Tiny Website Slowdowns

In the fast-paced world of online commerce, the hidden perils of sluggish website performance can't be underestimated. Research spanning two years, encompassing international apparel brands and a personal hygiene giant, has unveiled a startling truth: even a minuscule...

The Risk and Cost of Not Marketing Your Business

Did you know that some businesses allocate up to 40 percent of their total budget just to marketing and advertising? Are these folks onto something, or are they throwing their money down the drain?  It's actually smart to spend a portion of your annual budget on...

4 Branding Mistakes To Avoid On Social Media

After the announcement from Mark Zuckerberg, Facebook’s chairman and chief executive officer, that Facebook users would soon see more posts from family and friends and fewer ads or posts from businesses, small businesses began to worry. Startups and small companies –...

How To Make Automated Marketing More Human

The best marketing emails are personalized and are opened more often – 18.8 percent of the time – compared to messages with no personalization – 13.1 percent. Customers have more choices than ever when selecting their favorite brands and companies. No matter your...

Limited Time Offers to Increase Sales

This article contains Limited Time Offer tips for smaller businesses to increase sales.  Read it before it’s gone! (just kidding) Key insights:  Businesses should use limited-time offers as a way to grow Service and product-based businesses can craft LTOs  Metrics are...

5 Video Marketing Trends to Help Business Boom

As algorithms change and the social media giants make more of a push for small businesses to spend money to land in newsfeeds, there’s a need for content marketing techniques that won’t break the marketing budget bank. As you consider new ways to market your business,...

The Importance of Reducing Customer Effort

In today's competitive business landscape, providing an excellent customer experience is critical for any organization that wants to stay ahead of the curve. But what exactly makes a customer experience excellent? According to a recent study, the most important factor...

Why Mobile Web Design Outweighs Desktop

Why Mobile Web Design Outweighs Desktop

Whether you’re creating content as a business owner or consuming it from a customer’s point of view, a mobile platform is crucial. We are multi-taskers. We want information handed to us within seconds. If your brand doesn’t have a user-friendly mobile web design, you...

How To Make Automated Marketing More Human

How To Make Automated Marketing More Human

The best marketing emails are personalized and are opened more often – 18.8 percent of the time – compared to messages with no personalization – 13.1 percent. Customers have more choices than ever when selecting their favorite brands and companies. No matter your...

Limited Time Offers to Increase Sales

Limited Time Offers to Increase Sales

This article contains Limited Time Offer tips for smaller businesses to increase sales.  Read it before it’s gone! (just kidding) Key insights:  Businesses should use limited-time offers as a way to grow Service and product-based businesses can craft LTOs  Metrics are...

5 Video Marketing Trends to Help Business Boom

5 Video Marketing Trends to Help Business Boom

As algorithms change and the social media giants make more of a push for small businesses to spend money to land in newsfeeds, there’s a need for content marketing techniques that won’t break the marketing budget bank. As you consider new ways to market your business,...