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Unlocking Customer Lifetime Value: A Beacon for Small Business Prosperity
Unlocking the Lifetime Value: A Beacon for Small Business Prosperity In the intricate world of business, success isn't just about the immediate gains but about understanding the deeper narrative of investments and returns, of expenses and worth. It's a symphony where...
Boost Your Sales: The Hidden Cost of Tiny Website Slowdowns
In the fast-paced world of online commerce, the hidden perils of sluggish website performance can't be underestimated. Research spanning two years, encompassing international apparel brands and a personal hygiene giant, has unveiled a startling truth: even a minuscule...
The Risk and Cost of Not Marketing Your Business
Did you know that some businesses allocate up to 40 percent of their total budget just to marketing and advertising? Are these folks onto something, or are they throwing their money down the drain? It's actually smart to spend a portion of your annual budget on...
4 Branding Mistakes To Avoid On Social Media
After the announcement from Mark Zuckerberg, Facebook’s chairman and chief executive officer, that Facebook users would soon see more posts from family and friends and fewer ads or posts from businesses, small businesses began to worry. Startups and small companies –...
How To Make Automated Marketing More Human
The best marketing emails are personalized and are opened more often – 18.8 percent of the time – compared to messages with no personalization – 13.1 percent. Customers have more choices than ever when selecting their favorite brands and companies. No matter your...
Limited Time Offers to Increase Sales
This article contains Limited Time Offer tips for smaller businesses to increase sales. Read it before it’s gone! (just kidding) Key insights: Businesses should use limited-time offers as a way to grow Service and product-based businesses can craft LTOs Metrics are...
5 Video Marketing Trends to Help Business Boom
As algorithms change and the social media giants make more of a push for small businesses to spend money to land in newsfeeds, there’s a need for content marketing techniques that won’t break the marketing budget bank. As you consider new ways to market your business,...
The Cult of the Customer: Uniting Small Businesses and Loyal Customers
In today’s competitive business world, customer loyalty is essential for small businesses to thrive. Building a devoted following goes beyond customer satisfaction; it requires creating remarkable experiences that turn customers into passionate advocates for your brand. Inspired by Shep Hyken’s “The Cult of the Customer,” this article outlines actionable strategies to help small businesses foster loyalty. From defining your brand promise and actively listening to customers, to creating memorable moments and empowering employees, these steps can help you develop a tribe of loyal supporters who drive your business growth.
Unlocking Customer Lifetime Value: A Beacon for Small Business Prosperity
Unlocking the Lifetime Value: A Beacon for Small Business Prosperity In the intricate world of business, success isn't just about the immediate gains but about understanding the deeper narrative of investments and returns, of expenses and worth. It's a symphony where...
Why Mobile Web Design Outweighs Desktop
Whether you’re creating content as a business owner or consuming it from a customer’s point of view, a mobile platform is crucial. We are multi-taskers. We want information handed to us within seconds. If your brand doesn’t have a user-friendly mobile web design, you...
The Risk and Cost of Not Marketing Your Business
Did you know that some businesses allocate up to 40 percent of their total budget just to marketing and advertising? Are these folks onto something, or are they throwing their money down the drain? It's actually smart to spend a portion of your annual budget on...
Should You Be Doing Social Media for Your Business?
7 in 10 Americans use social media. If your business is not on social media, you are missing a major marketing opportunity. Marketing through social media allows a unique connection with customers, unlike any other channel. Fortunately, it's never too late to...
How To Make Automated Marketing More Human
The best marketing emails are personalized and are opened more often – 18.8 percent of the time – compared to messages with no personalization – 13.1 percent. Customers have more choices than ever when selecting their favorite brands and companies. No matter your...
Limited Time Offers to Increase Sales
This article contains Limited Time Offer tips for smaller businesses to increase sales. Read it before it’s gone! (just kidding) Key insights: Businesses should use limited-time offers as a way to grow Service and product-based businesses can craft LTOs Metrics are...
5 Video Marketing Trends to Help Business Boom
As algorithms change and the social media giants make more of a push for small businesses to spend money to land in newsfeeds, there’s a need for content marketing techniques that won’t break the marketing budget bank. As you consider new ways to market your business,...
The Cult of the Customer: Uniting Small Businesses and Loyal Customers
In today’s competitive business world, customer loyalty is essential for small businesses to thrive. Building a devoted following goes beyond customer satisfaction; it requires creating remarkable experiences that turn customers into passionate advocates for your brand. Inspired by Shep Hyken’s “The Cult of the Customer,” this article outlines actionable strategies to help small businesses foster loyalty. From defining your brand promise and actively listening to customers, to creating memorable moments and empowering employees, these steps can help you develop a tribe of loyal supporters who drive your business growth.