A business name means more than you think

The first step in taking any business to market is debuting it to customers with the right name. If you’re reading this, there’s a good chance that you already understand what a challenging and lengthy process naming can be. And if you’re a parent, then you’ve already been through a naming process (it’s not easy, we get it).

Your company, brand and product name is important.

Your business name is your customer’s first impression of your brand. It represents the company’s values and vision as well as the direct services and benefits it offers customers. Naming your company can be stressful and time consuming, but arriving at an amazing name is possible, if you know where to start.

The right name speaks to customers for you.

The approach you take in choosing a name is as important as the name itself. A name like “Bob’s Discount Furniture” leads the reader toward a literal definition of the company, whereas a name like “West Elm” takes an evocative approach, aligning the company with a customer’s opinion and interpretation of the words. Count on brandbliss to help you identify the voice of your company and choose a name that sets that tone for your market.