Actions speak louder than advertising
Planning out the interpersonal, non-verbal, and digital communications between you and your most important customers may sound simple – but it’s harder than you think.
Experience can keep your advertising costs low. It raises the volume of your Word Of Mouth advertising (which, by the way, is the most preferred form of advertising). Bottom line: people don’t love how cool your ad was (even that million dollar Super Bowl spot). They love the way they’re treated.
The ROI on experience is loyalty.
Clients often come to us having had poor experiences with previous attempts to create micro and macro experiences for their most important customers. They didn’t like the way their company was being presented, even if it was a “successful” strategy on paper. It just didn’t feel right. It didn’t feel like them.
The consumer is smarter than they get credit for.
Most businesses never quite make the distinction, and their customer’s perception is always vague. They can’t believe in the company, and so they never feel loyal. They take what works, leave what doesn’t, and have no strong feelings either way.
Open the door to opportunity with design.