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When Logos Miss the Mark: What Ardsley and Westchester County Got Wrong
Two recent municipal rebrands in our region—Ardsley’s $75,000 logo and Westchester County’s $102,750 design—have sparked controversy for missing the mark on community connection and strategic value. As a Westchester-based creative agency owner, I break down where these projects went wrong and share insights on how municipalities can avoid similar pitfalls through authentic collaboration, strategic storytelling, and experienced brand development. This isn’t just about design—it’s about creating meaningful brand identities that inspire pride and deliver lasting value for communities.
5 Game-Changing Business Moves for 2025
Looking to future-proof your business in 2025? Skip the trends and focus on what actually works. From strategic AI implementation to building genuine customer relationships, these five game-changing moves will help your business thrive in any market condition. Get practical, no-nonsense strategies you can implement today.
5 Game-Changing Business Moves for 2025
Looking to future-proof your business in 2025? Skip the trends and focus on what actually works. From strategic AI implementation to building genuine customer relationships, these five game-changing moves will help your business thrive in any market condition. Get practical, no-nonsense strategies you can implement today.
4 Branding Mistakes To Avoid On Social Media
After the announcement from Mark Zuckerberg, Facebook’s chairman and chief executive officer, that Facebook users would soon see more posts from family and friends and fewer ads or posts from businesses, small businesses began to worry. Startups and small companies –...
How To Make Automated Marketing More Human
The best marketing emails are personalized and are opened more often – 18.8 percent of the time – compared to messages with no personalization – 13.1 percent. Customers have more choices than ever when selecting their favorite brands and companies. No matter your...
Limited Time Offers to Increase Sales
This article contains Limited Time Offer tips for smaller businesses to increase sales. Read it before it’s gone! (just kidding) Key insights: Businesses should use limited-time offers as a way to grow Service and product-based businesses can craft LTOs Metrics are...
5 Video Marketing Trends to Help Business Boom
As algorithms change and the social media giants make more of a push for small businesses to spend money to land in newsfeeds, there’s a need for content marketing techniques that won’t break the marketing budget bank. As you consider new ways to market your business,...
When Logos Miss the Mark: What Ardsley and Westchester County Got Wrong
Two recent municipal rebrands in our region—Ardsley’s $75,000 logo and Westchester County’s $102,750 design—have sparked controversy for missing the mark on community connection and strategic value. As a Westchester-based creative agency owner, I break down where these projects went wrong and share insights on how municipalities can avoid similar pitfalls through authentic collaboration, strategic storytelling, and experienced brand development. This isn’t just about design—it’s about creating meaningful brand identities that inspire pride and deliver lasting value for communities.
When Logos Miss the Mark: What Ardsley and Westchester County Got Wrong
Two recent municipal rebrands in our region—Ardsley’s $75,000 logo and Westchester County’s $102,750 design—have sparked controversy for missing the mark on community connection and strategic value. As a Westchester-based creative agency owner, I break down where these projects went wrong and share insights on how municipalities can avoid similar pitfalls through authentic collaboration, strategic storytelling, and experienced brand development. This isn’t just about design—it’s about creating meaningful brand identities that inspire pride and deliver lasting value for communities.
When Logos Miss the Mark: What Ardsley and Westchester County Got Wrong
Two recent municipal rebrands in our region—Ardsley’s $75,000 logo and Westchester County’s $102,750 design—have sparked controversy for missing the mark on community connection and strategic value. As a Westchester-based creative agency owner, I break down where these projects went wrong and share insights on how municipalities can avoid similar pitfalls through authentic collaboration, strategic storytelling, and experienced brand development. This isn’t just about design—it’s about creating meaningful brand identities that inspire pride and deliver lasting value for communities.
5 Game-Changing Business Moves for 2025
Looking to future-proof your business in 2025? Skip the trends and focus on what actually works. From strategic AI implementation to building genuine customer relationships, these five game-changing moves will help your business thrive in any market condition. Get practical, no-nonsense strategies you can implement today.
Should You Be Doing Social Media for Your Business?
7 in 10 Americans use social media. If your business is not on social media, you are missing a major marketing opportunity. Marketing through social media allows a unique connection with customers, unlike any other channel. Fortunately, it's never too late to...
How To Make Automated Marketing More Human
The best marketing emails are personalized and are opened more often – 18.8 percent of the time – compared to messages with no personalization – 13.1 percent. Customers have more choices than ever when selecting their favorite brands and companies. No matter your...
Limited Time Offers to Increase Sales
This article contains Limited Time Offer tips for smaller businesses to increase sales. Read it before it’s gone! (just kidding) Key insights: Businesses should use limited-time offers as a way to grow Service and product-based businesses can craft LTOs Metrics are...
5 Video Marketing Trends to Help Business Boom
As algorithms change and the social media giants make more of a push for small businesses to spend money to land in newsfeeds, there’s a need for content marketing techniques that won’t break the marketing budget bank. As you consider new ways to market your business,...
When Logos Miss the Mark: What Ardsley and Westchester County Got Wrong
Two recent municipal rebrands in our region—Ardsley’s $75,000 logo and Westchester County’s $102,750 design—have sparked controversy for missing the mark on community connection and strategic value. As a Westchester-based creative agency owner, I break down where these projects went wrong and share insights on how municipalities can avoid similar pitfalls through authentic collaboration, strategic storytelling, and experienced brand development. This isn’t just about design—it’s about creating meaningful brand identities that inspire pride and deliver lasting value for communities.