by Rich Lamendola | Jun 8, 2026 | Content, Marketing, Strategy
Most business owners don’t ignore their branding on purpose. They’re busy running the business, serving clients, managing the team, answering emails, putting out fires, and trying to make marketing work somewhere in between all of that. So branding often gets treated...
by Rich Lamendola | May 20, 2026 | Marketing, Strategy
You know that frustrating feeling when you’re doing the marketing stuff, but it still doesn’t feel like anything is actually working? You’re posting. You have a website. Maybe you’ve tried ads, email, SEO, social media, or all of the above. And yet, the leads aren’t...
by Rich Lamendola | Jan 17, 2025 | Design, Small Business CX Strategies, Strategy
First Ardsley, and now Westchester County? Let’s face it, our region’s “logo redesign” game is striking all the wrong chords. Ardsley’s “Meh” Moment Ardsley’s $75,000 rebrand got torched by residents last summer when, instead of hometown pride, it sparked...
by Rich Lamendola | Dec 9, 2024 | Marketing, Strategy
As a leading Yonkers marketing agency, we see what truly matters for your Westchester County business. Beyond the endless trends and buzzwords, these are the strategies driving real growth for local businesses. Streamline Your Tech Stack Your business probably has a...
by Rich Lamendola | Nov 8, 2024 | Marketing, Small Business CX Strategies, Strategy
We’ve all heard it before: “Let’s just start running ads—problem solved!” Spoiler alert: it isn’t. If you’re spending marketing dollars without a solid plan, it’s like putting a Band-Aid on a sinking ship. It might cover the problem for a second, but you’re still...
by Rich Lamendola | May 11, 2024 | Strategy
Unlocking the Lifetime Value: A Beacon for Small Business Prosperity In the intricate world of business, success isn’t just about the immediate gains but about understanding the deeper narrative of investments and returns, of expenses and worth. It’s a...
