by Rich Lamendola | Nov 8, 2024 | Marketing, Small Business CX Strategies, Strategy
We’ve all heard it before: “Let’s just start running ads—problem solved!” Spoiler alert: it isn’t. If you’re spending marketing dollars without a solid plan, it’s like putting a Band-Aid on a sinking ship. It might cover the problem for a second, but you’re still...
by Rich Lamendola | May 11, 2024 | Strategy
Unlocking the Lifetime Value: A Beacon for Small Business Prosperity In the intricate world of business, success isn’t just about the immediate gains but about understanding the deeper narrative of investments and returns, of expenses and worth. It’s a...
by Rich Lamendola | Mar 19, 2024 | Strategy
In the fast-paced world of online commerce, the hidden perils of sluggish website performance can’t be underestimated. Research spanning two years, encompassing international apparel brands and a personal hygiene giant, has unveiled a startling truth: even a...
by Rich Lamendola | Nov 19, 2020 | Strategy, Uncategorized
Get Organized. You’d be surprised by how much mental energy is used to manage the chaos. Yep, we get it. “Conquers of Chaos” and “Master of Mess”, but when there’s a lot riding on something, say your business… You know, the thing that supports your livelihood?...
by Rich Lamendola | Sep 5, 2019 | Strategy
When researching digital marketing, you’ve probably heard two phrases a lot: SEO and PPC. What are they? Search Engine Optimization and Pay Per Click. One deals with “naturally” or “organically” showing your website in front of people who...
by Rich Lamendola | Sep 28, 2015 | Strategy
First of all, congratulations on becoming (or at least considering becoming) a business owner. We mean that sincerely, because it takes guts and ambition to start your own business and those are qualities we admire and celebrate at brandbliss. But the reality check...
