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Marketing Company » Experience » Small Business CX Strategies
When Logos Miss the Mark: What Ardsley and Westchester County Got Wrong

When Logos Miss the Mark: What Ardsley and Westchester County Got Wrong

by Rich Lamendola | Jan 17, 2025 | Design, Small Business CX Strategies, Strategy

First Ardsley, and now Westchester County? Let’s face it, our region’s “logo redesign” game is striking all the wrong chords. Ardsley’s “Meh” Moment Ardsley’s $75,000 rebrand got torched by residents last summer when, instead of hometown pride, it sparked...
Why “Just Wing It” Isn’t a Marketing Strategy (and Never Was)

Why “Just Wing It” Isn’t a Marketing Strategy (and Never Was)

by Rich Lamendola | Nov 8, 2024 | Marketing, Small Business CX Strategies, Strategy

We’ve all heard it before: “Let’s just start running ads—problem solved!” Spoiler alert: it isn’t. If you’re spending marketing dollars without a solid plan, it’s like putting a Band-Aid on a sinking ship. It might cover the problem for a second, but you’re still...
The Cult of the Customer: Uniting Small Businesses and Loyal Customers

The Cult of the Customer: Uniting Small Businesses and Loyal Customers

by Rich Lamendola | Oct 4, 2024 | Small Business CX Strategies

In today’s fast-moving business world, customer loyalty is a game-changer—especially for small businesses. It’s no longer enough to just satisfy your customers; you need to create a devoted following that’s as loyal as they come. Think of it like rallying a crew of...
Elevate Customer Experiences with Empathy and Hospitality

Elevate Customer Experiences with Empathy and Hospitality

by Rich Lamendola | Jul 22, 2024 | Small Business CX Strategies

In today’s competitive business landscape, providing an excellent customer experience is critical for any organization aiming to stand out. At brandbliss, we believe that empathy and hospitality are the heartbeats of unforgettable customer interactions....
The Importance of Reducing Customer Effort

The Importance of Reducing Customer Effort

by Rich Lamendola | Jun 26, 2024 | Small Business CX Strategies

In today’s competitive business landscape, providing an excellent customer experience is critical for any organization that wants to stay ahead of the curve. But what exactly makes a customer experience excellent? According to a recent study, the most important...
Delighting Customers: Merging Customer Service and Experience in a Symphony of Satisfaction

Delighting Customers: Merging Customer Service and Experience in a Symphony of Satisfaction

by Rich Lamendola | Sep 5, 2023 | Small Business CX Strategies

If you own a small business, the words ‘customer service’ and ‘customer experience’ might leave you needing clarification. You’re not alone. Let’s embark on a journey together sprinkled with some digital savvy, strong motivation,...
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Recent Posts

  • When Logos Miss the Mark: What Ardsley and Westchester County Got Wrong
  • 5 Game-Changing Business Moves for 2025
  • Why “Just Wing It” Isn’t a Marketing Strategy (and Never Was)
  • The Cult of the Customer: Uniting Small Businesses and Loyal Customers
  • The Role of Hospitality in Creating Memorable Customer Experiences
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(347) 921-2047

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