Rich Lamendola

Founded brandbliss to help the service-based business use marketing and advertising as a tool, not the end-all-be-all. Since 2013, he’s been helping clients grow, laugh, take risks, and believe that they really can grow the type of business they want.
Limited Time Offers to Increase Sales

Limited Time Offers to Increase Sales

This article contains Limited Time Offer tips for smaller businesses to increase sales.  Read it before it’s gone! (just kidding) Key insights:  Businesses should use limited-time offers as a way to grow Service and product-based businesses can craft LTOs  Metrics are...

SEO vs PPC Advertising – What You Need to Know

SEO vs PPC Advertising – What You Need to Know

When researching digital marketing, you've probably heard two phrases a lot: SEO and PPC. What are they? Search Engine Optimization and Pay Per Click. One deals with "naturally" or "organically" showing your website in front of people who are searching for a product...

The Risk and Cost of Not Marketing Your Business

The Risk and Cost of Not Marketing Your Business

Did you know that some businesses allocate up to 40 percent of their total budget just to marketing and advertising? Are these folks onto something, or are they throwing their money down the drain?  It's actually smart to spend a portion of your annual budget on...

Should You Be Doing Social Media for Your Business?

Should You Be Doing Social Media for Your Business?

7 in 10 Americans use social media. If your business is not on social media, you are missing a major marketing opportunity. Marketing through social media allows a unique connection with customers, unlike any other channel. Fortunately, it's never too late to...

How To Make Automated Marketing More Human

How To Make Automated Marketing More Human

The best marketing emails are personalized and are opened more often – 18.8 percent of the time – compared to messages with no personalization – 13.1 percent. Customers have more choices than ever when selecting their favorite brands and companies. No matter your...

5 Video Marketing Trends to Help Business Boom

5 Video Marketing Trends to Help Business Boom

As algorithms change and the social media giants make more of a push for small businesses to spend money to land in newsfeeds, there’s a need for content marketing techniques that won’t break the marketing budget bank. As you consider new ways to market your business,...

Why Mobile Web Design Outweighs Desktop

Why Mobile Web Design Outweighs Desktop

Whether you’re creating content as a business owner or consuming it from a customer’s point of view, a mobile platform is crucial. We are multi-taskers. We want information handed to us within seconds. If your brand doesn’t have a user-friendly mobile web design, you...