by Rich Lamendola | Aug 31, 2018 | Automation
The best marketing emails are personalized and are opened more often – 18.8 percent of the time – compared to messages with no personalization – 13.1 percent. Customers have more choices than ever when selecting their favorite brands and companies. No matter your...
by Rich Lamendola | Nov 7, 2017 | Automation
News flash: people need, on average, seven to ten touch points before they buy your product or service. What does that mean? Before someone will decide to buy what you’re selling or hire you for a service, your marketing efforts need to reach them at least seven...
by Rich Lamendola | Nov 20, 2015 | Automation
It works just fine. But it doesn’t work on its own. It all starts with your email list. How your list is achieved, maintained, segmented and managed can mean the difference between a solid email campaigns and mushy ones. Building a list isn’t as easy as it...
