You’ll never know how far you’ve come until you look back
Got goals? Of course you do! The right analytics and measurement help us see how close (or far) those goals are from being being achieved. They help you define the current standards you work from and the lofty heights you’re working towards.
Goals are just as important as the steps are to achieving them.
Your goals are why we exist. Whether it’s getting your prospects to download a whitepaper or sign up for a newsletter, each action should be planned for and measured. Looking forward is also an essential part of the process: setting actionable goals inspires a growing brand.
What matters should be measured.
Analytics programs help to better understand how campaigns and individual assets are performing. We set goals for in-house email lists, social interactions and many other important goals that ought to be measured.
Crossed fingers aren’t a good strategy.