by Rich Lamendola | Jun 8, 2026 | Content, Marketing, Strategy
Most business owners don’t ignore their branding on purpose. They’re busy running the business, serving clients, managing the team, answering emails, putting out fires, and trying to make marketing work somewhere in between all of that. So branding often gets treated...
by Rich Lamendola | Jul 26, 2018 | Content
As algorithms change and the social media giants make more of a push for small businesses to spend money to land in newsfeeds, there’s a need for content marketing techniques that won’t break the marketing budget bank. As you consider new ways to market your business,...
by Rich Lamendola | Dec 28, 2017 | Content
The Importance of Fresh Content for Your Website The internet is constantly evolving, and so are search engines. The main purpose of a search engine is to offer the most relevant information based on user-provided search queries. In order to help search engines better...
by Rich Lamendola | Jan 1, 2016 | Content
Let’s suppose that you are a decent writer and your SEO chops are sound. Let’s suppose, too, that you are the most creative person in the room. Even if all of these are true, we’re still going to make the case that you’d be better off hiring a copywriter for your...
