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SEO vs PPC Advertising – What You Need to Know

SEO vs PPC Advertising – What You Need to Know

When researching digital marketing, you've probably heard two phrases a lot: SEO and PPC. What are they? Search Engine Optimization and Pay Per Click. One deals with "naturally" or "organically" showing your website in front of people who are searching for a product...

Why Mobile Web Design Outweighs Desktop

Why Mobile Web Design Outweighs Desktop

Whether you’re creating content as a business owner or consuming it from a customer’s point of view, a mobile platform is crucial. We are multi-taskers. We want information handed to us within seconds. If your brand doesn’t have a user-friendly mobile web design, you...

Creating a Marketing Budget and Cost of Not Doing So

Creating a Marketing Budget and Cost of Not Doing So

Over 80 percent of companies spend at least $50,000 on digital marketing each year. More than a third spend upwards of $500,000. It’s clear you should be putting money into marketing. You already know the benefits, like better brand visibility and increasing sales...

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Marketing Automation: Why It’s Important

News flash: people need, on average, seven to ten touch points before they buy your product or service. What does that mean? Before someone will decide to buy what you’re selling or hire you for a service, your marketing efforts need to reach them at least seven...

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Everyone Loves Fresh Content, Google too!

Everyone Loves Fresh Content, Google too!

The Importance of Fresh Content for Your Website The internet is constantly evolving, and so are search engines. The main purpose of a search engine is to offer the most relevant information based on user-provided search queries. In order to help search engines better...

Brand.  Spelled With a Capital B.

Brand. Spelled With a Capital B.

What do you think of, when someone mentions the word, “Brand”? So much editorial on the subject centers around comparatively superficial elements like logo, visual identity, color scheme, typography, ad campaigns, and so on. To be sure, these aren’t unimportant. But...

SEO vs PPC Advertising – What You Need to Know

SEO vs PPC Advertising – What You Need to Know

When researching digital marketing, you've probably heard two phrases a lot: SEO and PPC. What are they? Search Engine Optimization and Pay Per Click. One deals with "naturally" or "organically" showing your website in front of people who are searching for a product...

Would Your Business Benefit From VR?

Would Your Business Benefit From VR?

If you’re looking for a virtual reality company in Westchester County or Fairfield County, look no further. By now you’ve likely heard of virtual reality, or VR. If you haven’t, perhaps you’ve seen folks with Samsung VR Gear headsets or maybe heard of Google Cardboard...

4 Branding Mistakes To Avoid On Social Media

4 Branding Mistakes To Avoid On Social Media

After the announcement from Mark Zuckerberg, Facebook’s chairman and chief executive officer, that Facebook users would soon see more posts from family and friends and fewer ads or posts from businesses, small businesses began to worry. Startups and small companies –...

Marketing Automation: Why It’s Important

News flash: people need, on average, seven to ten touch points before they buy your product or service. What does that mean? Before someone will decide to buy what you’re selling or hire you for a service, your marketing efforts need to reach them at least seven...

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

Everyone Loves Fresh Content, Google too!

Everyone Loves Fresh Content, Google too!

The Importance of Fresh Content for Your Website The internet is constantly evolving, and so are search engines. The main purpose of a search engine is to offer the most relevant information based on user-provided search queries. In order to help search engines better...

Brand.  Spelled With a Capital B.

Brand. Spelled With a Capital B.

What do you think of, when someone mentions the word, “Brand”? So much editorial on the subject centers around comparatively superficial elements like logo, visual identity, color scheme, typography, ad campaigns, and so on. To be sure, these aren’t unimportant. But...