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You’ve likely heard it all before - attention spans are dwindling, goldfish are now surpassing humans when it comes to how many seconds we can focus on something (well, you probably didn’t hear that, yet). The folks over at Microsoft recently found that the human...
This article contains Limited Time Offer tips for smaller businesses to increase sales. Read it before it’s gone! (just kidding) Key insights: Businesses should use limited-time offers as a way to grow Service and product-based businesses can craft LTOs Metrics are...
When researching digital marketing, you've probably heard two phrases a lot: SEO and PPC. What are they? Search Engine Optimization and Pay Per Click. One deals with "naturally" or "organically" showing your website in front of people who are searching for a product...
Did you know that some businesses allocate up to 40 percent of their total budget just to marketing and advertising? Are these folks onto something, or are they throwing their money down the drain? It's actually smart to spend a portion of your annual budget on...
7 in 10 Americans use social media. If your business is not on social media, you are missing a major marketing opportunity. Marketing through social media allows a unique connection with customers, unlike any other channel. Fortunately, it's never too late to...
Over 80 percent of companies spend at least $50,000 on digital marketing each year. More than a third spend upwards of $500,000. It’s clear you should be putting money into marketing. You already know the benefits, like better brand visibility and increasing sales...
Marketing is more important for the success of a business than ever before. Sure, you might have an entire department focused on marketing your brand. But are they as effective as they could be? Hiring a marketing company, even when you have an internal marketing...
Consistent brand representation can increase your revenue by up to 23%. Wondering whether or not your efforts in brand representation are working? The first question you should ask yourself is whether or not you have a brand marketing strategy in place. Yes? Great! If...
As a business owner, you can achieve more by working with other businesses in your community. Local business marketing companies offer advantages over remote marketers. The Better Business Bureau found that 60% of consumers shopped small businesses to support their...
The best marketing emails are personalized and are opened more often – 18.8 percent of the time – compared to messages with no personalization – 13.1 percent. Customers have more choices than ever when selecting their favorite brands and companies. No matter your...
As algorithms change and the social media giants make more of a push for small businesses to spend money to land in newsfeeds, there’s a need for content marketing techniques that won’t break the marketing budget bank. As you consider new ways to market your business,...
Let’s say you want to know where the closest pizza joint is, or you need to know how to use a torque wrench – where do you go for the answer? Google, of course. You type in the information you need, and magically, a list of answers appears on your screen. Only it’s...