Did you know that some businesses allocate up to 40 percent of their total budget just to marketing and advertising? Are these folks onto something, or are they throwing their money down the drain? It's actually smart to spend a portion of your annual budget on...
Rich Lamendola
Should You Be Doing Social Media for Your Business?
7 in 10 Americans use social media. If your business is not on social media, you are missing a major marketing opportunity. Marketing through social media allows a unique connection with customers, unlike any other channel. Fortunately, it's never too late to...
Creating a Marketing Budget and Cost of Not Doing So
Over 80 percent of companies spend at least $50,000 on digital marketing each year. More than a third spend upwards of $500,000. It’s clear you should be putting money into marketing. You already know the benefits, like better brand visibility and increasing sales...
How an External Marketing Company Makes Internal Marketing More Effective
Marketing is more important for the success of a business than ever before. Sure, you might have an entire department focused on marketing your brand. But are they as effective as they could be? Hiring a marketing company, even when you have an internal marketing...
Branding and Marketing: Is Your Marketing Company Doing Them Right?
Consistent brand representation can increase your revenue by up to 23%. Wondering whether or not your efforts in brand representation are working? The first question you should ask yourself is whether or not you have a brand marketing strategy in place. Yes? Great! If...
3 Reasons a Local Marketing Company Is Better Than Remote
As a business owner, you can achieve more by working with other businesses in your community. Local business marketing companies offer advantages over remote marketers. The Better Business Bureau found that 60% of consumers shopped small businesses to support their...
How To Make Automated Marketing More Human
The best marketing emails are personalized and are opened more often – 18.8 percent of the time – compared to messages with no personalization – 13.1 percent. Customers have more choices than ever when selecting their favorite brands and companies. No matter your...
5 Video Marketing Trends to Help Business Boom
As algorithms change and the social media giants make more of a push for small businesses to spend money to land in newsfeeds, there’s a need for content marketing techniques that won’t break the marketing budget bank. As you consider new ways to market your business,...
How Do I Improve My Website’s Organic Search Results?
Let’s say you want to know where the closest pizza joint is, or you need to know how to use a torque wrench – where do you go for the answer? Google, of course. You type in the information you need, and magically, a list of answers appears on your screen. Only it’s...
Why Mobile Web Design Outweighs Desktop
Whether you’re creating content as a business owner or consuming it from a customer’s point of view, a mobile platform is crucial. We are multi-taskers. We want information handed to us within seconds. If your brand doesn’t have a user-friendly mobile web design, you...
4 Branding Mistakes To Avoid On Social Media
After the announcement from Mark Zuckerberg, Facebook’s chairman and chief executive officer, that Facebook users would soon see more posts from family and friends and fewer ads or posts from businesses, small businesses began to worry. Startups and small companies –...
Everyone Loves Fresh Content, Google too!
The Importance of Fresh Content for Your Website The internet is constantly evolving, and so are search engines. The main purpose of a search engine is to offer the most relevant information based on user-provided search queries. In order to help search engines better...