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Marketing is more important for the success of a business than ever before. Sure, you might have an entire department focused on marketing your brand. But are they as effective as they could be? Hiring a marketing company, even when you have an internal marketing...
Consistent brand representation can increase your revenue by up to 23%. Wondering whether or not your efforts in brand representation are working? The first question you should ask yourself is whether or not you have a brand marketing strategy in place. Yes? Great! If...
As a business owner, you can achieve more by working with other businesses in your community. Local business marketing companies offer advantages over remote marketers. The Better Business Bureau found that 60% of consumers shopped small businesses to support their...
The best marketing emails are personalized and are opened more often – 18.8 percent of the time – compared to messages with no personalization – 13.1 percent. Customers have more choices than ever when selecting their favorite brands and companies. No matter your...
As algorithms change and the social media giants make more of a push for small businesses to spend money to land in newsfeeds, there’s a need for content marketing techniques that won’t break the marketing budget bank. As you consider new ways to market your business,...
Let’s say you want to know where the closest pizza joint is, or you need to know how to use a torque wrench – where do you go for the answer? Google, of course. You type in the information you need, and magically, a list of answers appears on your screen. Only it’s...
Whether you’re creating content as a business owner or consuming it from a customer’s point of view, a mobile platform is crucial. We are multi-taskers. We want information handed to us within seconds. If your brand doesn’t have a user-friendly mobile web design, you...
After the announcement from Mark Zuckerberg, Facebook’s chairman and chief executive officer, that Facebook users would soon see more posts from family and friends and fewer ads or posts from businesses, small businesses began to worry. Startups and small companies –...
The Importance of Fresh Content for Your Website The internet is constantly evolving, and so are search engines. The main purpose of a search engine is to offer the most relevant information based on user-provided search queries. In order to help search engines better...
Consider the Nike “swoosh.” It’s immediately recognizable and represents the company perfectly. That logo was Nike’s big marketing idea, a genius brand strategy move that became a symbol of athleticism and status across the world. Or take FlyWheel’s “Never Coast”...
News flash: people need, on average, seven to ten touch points before they buy your product or service. What does that mean? Before someone will decide to buy what you’re selling or hire you for a service, your marketing efforts need to reach them at least seven...
If you’re looking for a virtual reality company in Westchester County or Fairfield County, look no further. By now you’ve likely heard of virtual reality, or VR. If you haven’t, perhaps you’ve seen folks with Samsung VR Gear headsets or maybe heard of Google Cardboard...
