Rich Lamendola

Founded brandbliss to help the service-based business use marketing and advertising as a tool, not the end-all-be-all. Since 2013, he’s been helping clients grow, laugh, take risks, and believe that they really can grow the type of business they want.
5 Video Marketing Trends to Help Business Boom

5 Video Marketing Trends to Help Business Boom

As algorithms change and the social media giants make more of a push for small businesses to spend money to land in newsfeeds, there’s a need for content marketing techniques that won’t break the marketing budget bank. As you consider new ways to market your business,...

Why Mobile Web Design Outweighs Desktop

Why Mobile Web Design Outweighs Desktop

Whether you’re creating content as a business owner or consuming it from a customer’s point of view, a mobile platform is crucial. We are multi-taskers. We want information handed to us within seconds. If your brand doesn’t have a user-friendly mobile web design, you...

4 Branding Mistakes To Avoid On Social Media

4 Branding Mistakes To Avoid On Social Media

After the announcement from Mark Zuckerberg, Facebook’s chairman and chief executive officer, that Facebook users would soon see more posts from family and friends and fewer ads or posts from businesses, small businesses began to worry. Startups and small companies –...

Everyone Loves Fresh Content, Google too!

Everyone Loves Fresh Content, Google too!

The Importance of Fresh Content for Your Website The internet is constantly evolving, and so are search engines. The main purpose of a search engine is to offer the most relevant information based on user-provided search queries. In order to help search engines better...

Your Big Marketing Idea.

Your Big Marketing Idea.

Consider the Nike “swoosh.” It’s immediately recognizable and represents the company perfectly. That logo was Nike’s big marketing idea, a genius brand strategy move that became a symbol of athleticism and status across the world. Or take FlyWheel’s “Never Coast”...

Marketing Automation: Why It’s Important

News flash: people need, on average, seven to ten touch points before they buy your product or service. What does that mean? Before someone will decide to buy what you’re selling or hire you for a service, your marketing efforts need to reach them at least seven...

Would Your Business Benefit From VR?

Would Your Business Benefit From VR?

If you’re looking for a virtual reality company in Westchester County or Fairfield County, look no further. By now you’ve likely heard of virtual reality, or VR. If you haven’t, perhaps you’ve seen folks with Samsung VR Gear headsets or maybe heard of Google Cardboard...

3 Reasons You Need To Hire A Copywriter

3 Reasons You Need To Hire A Copywriter

Let’s suppose that you are a decent writer and your SEO chops are sound. Let’s suppose, too, that you are the most creative person in the room. Even if all of these are true, we’re still going to make the case that you’d be better off hiring a copywriter for your...

The Real Deal With Email Marketing

It works just fine.  But it doesn't work on its own. It all starts with your email list.  How your list is achieved, maintained, segmented and managed can mean the difference between a solid email campaigns and mushy ones. Building a list isn’t as easy as it sounds;...

A Secret for New Business Success

A Secret for New Business Success

First of all, congratulations on becoming (or at least considering becoming) a business owner. We mean that sincerely, because it takes guts and ambition to start your own business and those are qualities we admire and celebrate at brandbliss. But the reality check...

Is a DIY Marketing Tool Right for You?

Is a DIY Marketing Tool Right for You?

There are countless web tools and applications that help small companies and startups bootstrap their way to success by promising automated DIY marketing and design solutions but they’re not a magic bullet.  Marketing and design are most effective when backed by a...