Marketing is more important for the success of a business than ever before.
Sure, you might have an entire department focused on marketing your brand. But are they as effective as they could be?
Hiring a marketing company, even when you have an internal marketing department might be the best move for your business.
Keep reading for some of the ways that working with a marketing company increases the efficiency of your internal marketing department.
It Lightens Their Workloads
When you outsource your marketing, your internal marketing department is able to reprioritize their tasks.
Quite simply, they will have less work to do and a lighter workload. We’re sure they will still have plenty of work to do though. If your business is anything like most companies, your employees might feel overworked.
Modern times demand a lot of employees and anything you can do to reduce their stress is sure to go a long way. When employees are overworked and burnt out, productivity suffers.
The more they are given to do beyond their capability, the less they will get done overall. But if your employees have a reasonable workload, they will thank you in the amount of effort they put into their work.
Employees with sustainable workloads are happier, healthier, and more productive. When your employees are not overworked, they can prioritize better. They will also be able to focus on doing what they do best and the things they find enjoyable.
Time to Learn
When your employees have a fair workload, there will be more time in their schedules to focus on process improvement and personal development.
When your internal marketing department takes on too much on its own, these important focus areas are not usually a priority. Marketing is a field where staying current is extremely important.
When you outsource your marketing, you have a couple of options. You can delegate some or all of the daily tasks to the marketing company. This would allow your own employees to focus on development and innovation.
You can let your internal department develop the strategies for your marketing efforts. If you prefer to go this route, you will be strengthening the skills of your employees and investing in the future of your company.
You can also let the marketing company do the strategizing and keep your employees focused on the more routine tasks.
We recommend making sure that you take full advantage of the expertise that comes with a professional marketing firm. These employees are trained in the newest and most effective technology and are a great resource.
Staffing Problems
All too often, employees dread using their benefits because of the effects it will have on their coworkers. When an employee is absent, someone has to pick up the slack.
If an employee takes an extended leave for medical reasons, a coworker could be left to pick up an entire extra job. Even when an employee is just gone for a short vacation, someone isn’t going to be happy.
It’s not just the absent employee’s work that might not get done. When you assign their extra work to another employee, that employee’s regular tasks aren’t likely to get done.
Employees are forced to try to prioritize and are majorly stressed. When you hire a marketing company, these issues are much less impactful. When you know someone is going on leave, whether extended or simply for a week, you can plan for their absence and delegate their work to the marketing company.
As we discussed above, your team should have lighter workloads already. They will be more likely to take advantage of their benefits if they know there is a plan in place.
When employees use their benefits, they will be healthier and happier. A simple afternoon off can have great stress-reducing benefits. If employees are actually staying home when sick, illnesses won’t spread around the office and impact productivity.
Scaling Your Marketing Needs
When you outsource your marketing, you can easily scale your marketing efforts based on the needs of the business.
When you rely solely on your internal marketing department, this is much more difficult. Reducing staff is never easy and can damage the trust and morale of your other employees. When you work with a marketing firm, you can scale back your efforts without cutting back on staff.
This is primarily because you don’t have to increase your staff to scale up your marketing efforts. When business is booming or expected to boom, you can work with the marketing company to expand your efforts.
If you are not working with a marketing company, your internal marketing department will need to be adjusted. Adding staff is a major investment and expense.
If business needs do not increase as expected, you might have to let any extra employees go. Hiring and training a new employee is expensive. You don’t want to waste time and money adjusting staff size.
Access to Technology and Ideas
Working with a professional marketing firm will improve your internal marketing department by giving them access to new ideas and technology.
Marketing firms have access to and training on the newest marketing technology. When your internal employees are working with a marketing firm, they too will have access to this technology and will learn how to use it.
This technology is expensive and not usually something you would invest in yourself.
Marketing companies also provide fresh perspectives and ideas that will inspire your employees and the work that they do.
Improve Your Internal Marketing Department Today
Hiring a professional marketing firm will make your internal marketing department more effective in everything it does.
These are only a few of the many ways that outsourcing your marketing will benefit your business.
Contact us today to learn more about how we can work with your internal marketing team to develop the best marketing strategy for your business. We offer free consults.
