by Rich Lamendola | Aug 4, 2026 | Marketing
You invest in a new logo. You work through the revisions, debate a few fonts, compare color options, and finally land on something that feels right. Then you update your website, social profiles, proposals, business cards, and maybe even the sign outside your...
by Rich Lamendola | Jun 8, 2026 | Content, Marketing, Strategy
Most business owners don’t ignore their branding on purpose. They’re busy running the business, serving clients, managing the team, answering emails, putting out fires, and trying to make marketing work somewhere in between all of that. So branding often gets treated...
by Rich Lamendola | May 20, 2026 | Marketing, Strategy
You know that frustrating feeling when you’re doing the marketing stuff, but it still doesn’t feel like anything is actually working? You’re posting. You have a website. Maybe you’ve tried ads, email, SEO, social media, or all of the above. And yet, the leads aren’t...
by Rich Lamendola | Jan 17, 2025 | Design, Small Business CX Strategies, Strategy
First Ardsley, and now Westchester County? Let’s face it, our region’s “logo redesign” game is striking all the wrong chords. Ardsley’s “Meh” Moment Ardsley’s $75,000 rebrand got torched by residents last summer when, instead of hometown pride, it sparked...
by Rich Lamendola | Dec 9, 2024 | Marketing, Strategy
As a leading Yonkers marketing agency, we see what truly matters for your Westchester County business. Beyond the endless trends and buzzwords, these are the strategies driving real growth for local businesses. Streamline Your Tech Stack Your business probably has a...
