by Rich Lamendola | Jan 17, 2025 | Design, Small Business CX Strategies, Strategy
First Ardsley, and now Westchester County? Let’s face it, our region’s “logo redesign” game is striking all the wrong chords. Ardsley’s “Meh” Moment Ardsley’s $75,000 rebrand got torched by residents last summer when, instead of hometown pride, it sparked...
by Rich Lamendola | Dec 9, 2024 | Marketing, Strategy
As a leading Yonkers marketing agency, we see what truly matters for your Westchester County business. Beyond the endless trends and buzzwords, these are the strategies driving real growth for local businesses. Streamline Your Tech Stack Your business probably has a...
by Rich Lamendola | Nov 8, 2024 | Marketing, Small Business CX Strategies, Strategy
We’ve all heard it before: “Let’s just start running ads—problem solved!” Spoiler alert: it isn’t. If you’re spending marketing dollars without a solid plan, it’s like putting a Band-Aid on a sinking ship. It might cover the problem for a second, but you’re still...
by Rich Lamendola | Sep 5, 2019 | Strategy
When researching digital marketing, you’ve probably heard two phrases a lot: SEO and PPC. What are they? Search Engine Optimization and Pay Per Click. One deals with “naturally” or “organically” showing your website in front of people who...
by Rich Lamendola | Apr 2, 2014 | Experience
Yes, it takes some guts to use the C-word in blog post for our business. But why not? We’re all adults. Hearing it can bring on severe anxiety. In fact, you may be cringing right now at just the thought of it. What does the C-word have to do with a customer-focused...
