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Should Your Brand Lead or Follow?

The correct answer to this questions is: it depends. There are pros and cons to both angles. While most businesses believe they want to take the lead, there are benefits to following that might yield better results in some cases.  Let’s examine both options so you can...

A Secret for New Business Success

First of all, congratulations on becoming (or at least considering becoming) a business owner. We mean that sincerely, because it takes guts and ambition to start your own business and those are qualities we admire and celebrate at brandbliss. But the reality check...

3 Reasons a Local Marketing Company Is Better Than Remote

As a business owner, you can achieve more by working with other businesses in your community. Local business marketing companies offer advantages over remote marketers. The Better Business Bureau found that 60% of consumers shopped small businesses to support their...

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Brand. Spelled With a Capital B.

What do you think of, when someone mentions the word, “Brand”? So much editorial on the subject centers around comparatively superficial elements like logo, visual identity, color scheme, typography, ad campaigns, and so on. To be sure, these aren’t unimportant. But...

Should Your Brand Lead or Follow?

Should Your Brand Lead or Follow?

The correct answer to this questions is: it depends. There are pros and cons to both angles. While most businesses believe they want to take the lead, there are benefits to following that might yield better results in some cases.  Let’s examine both options so you can...

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No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.

Brand.  Spelled With a Capital B.

Brand. Spelled With a Capital B.

What do you think of, when someone mentions the word, “Brand”? So much editorial on the subject centers around comparatively superficial elements like logo, visual identity, color scheme, typography, ad campaigns, and so on. To be sure, these aren’t unimportant. But...