Brand.  Spelled With a Capital B.

Brand. Spelled With a Capital B.

What do you think of, when someone mentions the word, “Brand”? So much editorial on the subject centers around comparatively superficial elements like logo, visual identity, color scheme, typography, ad campaigns, and so on. To be sure, these aren’t unimportant. But...
Brand.  Spelled With a Capital B.

The power of the “C” word

Yes, it takes some guts to use the C-word in blog post for our business. But why not? We’re all adults. Hearing it can bring on severe anxiety. In fact, you may be cringing right now at just the thought of it. What does the C-word have to do with a customer-focused...