In today’s competitive business landscape, providing an excellent customer experience is critical for any organization that wants to stay ahead of the curve. But what exactly makes a customer experience excellent? According to a recent study, the most important...
If you own a small business, the words ‘customer service’ and ‘customer experience’ might leave you needing clarification. You’re not alone. Let’s embark on a journey together sprinkled with some digital savvy, strong motivation,...
Navigating the local business battlefield can be a daunting task. With new competition popping up at every turn, the significance of a robust small business customer service strategy should never be underestimated. It’s your ace in the hole, becoming the tie-breaker...
For small businesses, it’s harder than ever to get traction and keep it. The towering giants of your industry loom large, casting long shadows over you. Maybe they’re 2nd or 3rd generation businesses. Maybe they advertise like crazy. Or maybe they just really are that...
A package got lost. A home rental has turned into a fiasco because the home looks nothing like how you saw it on the website. You wrongfully got a parking violation that needs resolve. You, as the hard-working, society contributing, adult you are have been tasked with...
What do you think of, when someone mentions the word, “Brand”? So much editorial on the subject centers around comparatively superficial elements like logo, visual identity, color scheme, typography, ad campaigns, and so on. To be sure, these aren’t unimportant. But...