Consider the Nike “swoosh.” It’s immediately recognizable and represents the company perfectly. That logo was Nike’s big marketing idea, a genius brand strategy move that became a symbol of athleticism and status across the world. Or take FlyWheel’s “Never Coast” logo, which reflects the brand’s attitude and mission while relating to its customers. It’s another big marketing idea.
We’d bet anything that those ideas didn’t come easily, but they were worth the effort because they work — on so many levels. Those symbols extend beyond marketing, beyond the brands, and into the lives of their customers.
Now, onto your business. Yes, small businesses can have big marketing ideas. In fact, they should. Your big idea is the thing you focus all your communications on. It keeps your messaging succinct and helps it resonate with your target audience. We come up with big ideas using analytics, design, copywriting, our own marketing expertise, and a ton of brainstorming.
Sure, you may not have hundreds of thousands of dollars to spend on a focus group or research, but there are ways to test your big ideas to see if they have traction. And centering your marketing around one main idea can even save you money because your messaging will be more focused and effective.
So what’s your big marketing idea? Shoot us a note at hello @brandbliss and let’s talk about how to make your next big idea a reality! We are a Westchester County based small business marketing agency, but help clients throughout the United States with their marketing.
**Our blog is a resource guide for educational and informational purposes. (And sometimes venting about topics such as sub-par experiences and/or individuals who wear Vibram Five Fingers to dinner parties. You know–the usual.) To write our articles, we use our experiences, the experiences of others and various other resources including but not limited to the wild wild web, the Encyclopedia Britannica (what? you didn’t buy the extended library collection of 1989?) and/or The Magic 8-ball. (Kidding. But maybe not.) That said, our advice doesn’t come with any guarantees. By visiting this site, you’re essentially signing a contract that says that you understand that we make no guarantees, and you won’t try to sue us or report us to your cousin, who just got his/her law degree and could use the practice. Because that would be awkward and not cool. ????
