by Rich Lamendola | Aug 8, 2019 | Marketing
Marketing is more important for the success of a business than ever before. Sure, you might have an entire department focused on marketing your brand. But are they as effective as they could be? Hiring a marketing company, even when you have an internal marketing...
by Rich Lamendola | Aug 1, 2019 | Marketing
Consistent brand representation can increase your revenue by up to 23%. Wondering whether or not your efforts in brand representation are working? The first question you should ask yourself is whether or not you have a brand marketing strategy in place. Yes? Great! If...
by Rich Lamendola | Jul 25, 2019 | Marketing
As a business owner, you can achieve more by working with other businesses in your community. Local business marketing companies offer advantages over remote marketers. The Better Business Bureau found that 60% of consumers shopped small businesses to support their...
by Rich Lamendola | May 11, 2018 | Marketing
Let’s say you want to know where the closest pizza joint is, or you need to know how to use a torque wrench – where do you go for the answer? Google, of course. You type in the information you need, and magically, a list of answers appears on your screen. Only it’s...
by Rich Lamendola | Dec 8, 2017 | Marketing
Consider the Nike “swoosh.” It’s immediately recognizable and represents the company perfectly. That logo was Nike’s big marketing idea, a genius brand strategy move that became a symbol of athleticism and status across the world. Or take FlyWheel’s “Never Coast”...
by Rich Lamendola | Sep 12, 2015 | Marketing
There are countless web tools and applications that help small companies and startups bootstrap their way to success by promising automated DIY marketing and design solutions but they’re not a magic bullet. Marketing and design are most effective when backed by a...
