by Rich Lamendola | May 11, 2018 | Marketing
Let’s say you want to know where the closest pizza joint is, or you need to know how to use a torque wrench – where do you go for the answer? Google, of course. You type in the information you need, and magically, a list of answers appears on your screen. Only it’s...
by Rich Lamendola | Dec 8, 2017 | Marketing
Consider the Nike “swoosh.” It’s immediately recognizable and represents the company perfectly. That logo was Nike’s big marketing idea, a genius brand strategy move that became a symbol of athleticism and status across the world. Or take FlyWheel’s “Never Coast”...
by Rich Lamendola | Sep 12, 2015 | Marketing
There are countless web tools and applications that help small companies and startups bootstrap their way to success by promising automated DIY marketing and design solutions but they’re not a magic bullet. Marketing and design are most effective when backed by a...
