It works just fine. But it doesn't work on its own. It all starts with your email list. How your list is achieved, maintained, segmented and managed can mean the difference between a solid email campaigns and mushy ones. Building a list isn’t as easy as it sounds;...
Rich Lamendola
Founded brandbliss to help the service-based business use marketing and advertising as a tool, not the end-all-be-all. Since 2013, he’s been helping clients grow, laugh, take risks, and believe that they really can grow the type of business they want.
A Secret for New Business Success
First of all, congratulations on becoming (or at least considering becoming) a business owner. We mean that sincerely, because it takes guts and ambition to start your own business and those are qualities we admire and celebrate at brandbliss. But the reality check...
Is a DIY Marketing Tool Right for You?
There are countless web tools and applications that help small companies and startups bootstrap their way to success by promising automated DIY marketing and design solutions but they’re not a magic bullet. Marketing and design are most effective when backed by a...
Should Your Brand Lead or Follow?
The correct answer to this questions is: it depends. There are pros and cons to both angles. While most businesses believe they want to take the lead, there are benefits to following that might yield better results in some cases. Let’s examine both options so you can...
The power of the “C” word
Yes, it takes some guts to use the C-word in blog post for our business. But why not? We’re all adults. Hearing it can bring on severe anxiety. In fact, you may be cringing right now at just the thought of it. What does the C-word have to do with a customer-focused...