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The correct answer to this questions is: it depends. There are pros and cons to both angles. While most businesses believe they want to take the lead, there are benefits to following that might yield better results in some cases. Let’s examine both options so you can...
Yes, it takes some guts to use the C-word in blog post for our business. But why not? We’re all adults. Hearing it can bring on severe anxiety. In fact, you may be cringing right now at just the thought of it. What does the C-word have to do with a customer-focused...