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Should Your Brand Lead or Follow?

Should Your Brand Lead or Follow?

The correct answer to this questions is: it depends. There are pros and cons to both angles. While most businesses believe they want to take the lead, there are benefits to following that might yield better results in some cases.  Let’s examine both options so you can...

How Do I Improve My Website’s Organic Search Results?

How Do I Improve My Website’s Organic Search Results?

Let’s say you want to know where the closest pizza joint is, or you need to know how to use a torque wrench – where do you go for the answer? Google, of course. You type in the information you need, and magically, a list of answers appears on your screen. Only it’s...

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The power of the “C” word

The power of the “C” word

Yes, it takes some guts to use the C-word in blog post for our business. But why not? We’re all adults. Hearing it can bring on severe anxiety. In fact, you may be cringing right now at just the thought of it. What does the C-word have to do with a customer-focused...

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The power of the “C” word

The power of the “C” word

Yes, it takes some guts to use the C-word in blog post for our business. But why not? We’re all adults. Hearing it can bring on severe anxiety. In fact, you may be cringing right now at just the thought of it. What does the C-word have to do with a customer-focused...