Art Made with Heart

Bringing a new creative retail concept to life.

Client

Opportunity

Creating a new concept in retail is exciting, especially when you bring a unique experience to your community (or anywhere, for that matter). Poppy Heart’s idea put art in the center of it all – whether that meant offering art classes, selling artisan crafts, or giving local children a place to engage in creative activities.

Oh, and there was a cafe component. And an art gallery aspect. And an event space side. Topped off with a social component to give back, Poppy Heart quickly became a big part of the community.

Poppy Heart entrusted the brandbliss team with its brand identity work, marketing, and guest experience strategy and finding ways to increase loyalty and monetize each area of its retail store. Together we worked through many of the challenges that technically would fall outside of other agencies’ “scope of work,” but we were happy to jump in the trenches – did we mention we love building businesses?

Solution at a glance

The initial identity work was exhaustive but well worth the outcome. The client understood the value of a strong identity for a business, especially hers. From there, we sought to monetize each area of the shop to ensure each focus would pull its own weight and could be measured accordingly.

Scope

Brand Refresh
Marketing Strategy
Social Media Content
Website Design
Graphic Design
Copywriting

Creative

Results

The lasting impact of PoppyHeart on the community will always remain a integral part of Montauk’s fabric. What began as a mere dream transformed into a reality for our entrepreneurial client, Tiffany. The space flourished with an array of special events and art classes, offering unique merchandise and wholesome food and beverage choices. As the marketing team, our responsibility entailed maintaining brand consistency across every interaction point, delivering pertinent and timely communications, all while concentrating on boosting both in-person visits and online purchases..

“The most talented team of creative and dedicated people. They go the extra mile, they care about your business as if it were their own.”

Tiffany LaBanca owner, PoppyHeart

Find your bliss.

Get Started