From no flow, to overflow

Flotechs came to us as a fledgling brand with no process for attracting new accounts or increasing customer loyalty. In fact, their branding consisted of nothing more than a stock image logo, their office was a kitchen table, and their fleet of vans was minimal. But they challenged us to help them win commercial and residential accounts from the bigger and more well-known shops.

For a newly formed plumbing and heating company, it’s difficult to gain traction, especially in a local market where many household names and second-generation businesses enjoy the benefits of being known and established while single-man operations and moonlighters show up with attractive rates that can also chew into sales. In short, Flotechs didn’t just need a competitive edge. They needed a professional image makeover.

Strategy

From the outset, the Flotechs team bought into the founding brandbliss principle that businesses are too dependent on marketing and advertising alone – and they owned their side of the partnership every step of the way. Because it’s hard to be chosen if you can’t be seen, we focused on letting the message bring prospects to the fold, harnessing automation to free up time, and making consistent service a priority. Additionally, we helped them strike a healthy balance between new customer acquisition, loyalty, and additional opportunities to serve customer needs.