Furniture Distributor Branding

Furniture Distributor Branding

A.T. Equipment Sales Corporation designs, sells and installs commercial and school furniture & equipment.  They are the preferred distributor for public and private schools, colleges and universities in the Tri-state area.

As a smaller shop, A.T. Equipment needed a cohesive and consistent brand platform. Their existing reputation and relationships made it clear that they were truly a partner to their customers, a role upon which brandbliss built their campaign, “Partner in Shaping Success.”

From practically no formal planning, design or organized marketing, we started from the beginning, building a strategic plan as a marketing guide from which to operate. The engagement and content strategy followed and parlayed into a full-on design overhaul. Complete with a new logo, identity support system and custom iconography, we turned the lens toward increasing awareness and driving marketing for revenue.

We took advantage of current best practices in responsive design for their custom website, “The more we focus, the more we sell and brandbliss gets that. Our industry can be difficult to navigate, but they were able to adapt quickly and perform what would have taken us years to figure out” G. Tischler. search engine optimization, social media marketing, email marketing and a sales tool built from scratch on Prezi (you can see that here)

Many call themselves sales companies, but A.T. Equipment runs lean, nurtures relationships and hits their goals year-over-year.  As a brandbliss integrated marketing management client, the company enjoys the benefits of focusing on their core business and operating from their strengths while we handle their entire brand and marketing communications, lead generation campaigns and event marketing.

They took a risk with us, having never worked with a marketing company before. And all we knew about furniture was never to put our feet on it.


The custom iconography was done for the client in to represent their service offering and is currently used throughout all of their company marketing.