By: opsbb
August 15, 2019

How to Create a Marketing Budget for Your Company and the Cost of Not Doing So

A marketing budget is essential for keeping your business alive.

Over 80 percent of companies spend at least $50,000 on digital marketing each year. More than a third spend upwards of $500,000. It’s clear you should be putting money into marketing. You already know the benefits, like better brand visibility and increasing sales...

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By: opsbb
July 25, 2019

3 Reasons a Local Business Marketing Company Is Better Than a Remote One

Local Insight, Local Relationships, Community Support.

As a business owner, you can achieve more by working with other businesses in your community. Local business marketing companies offer advantages over remote marketers. The Better Business Bureau found that 60% of consumers shopped small businesses to support their...

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By: brandbliss
August 31, 2018

How To Make Your Automated Marketing More Human

The best marketing emails are personalized and are opened more often – 18.8 percent of the time – compared to messages with no personalization – 13.1 percent. Customers have more choices than ever when selecting their favorite brands and companies. No matter your...

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By: brandbliss
July 26, 2018

5 Video Marketing Trends to Help Business Boom

Now is not the time to get camera shy.

As algorithms change and the social media giants make more of a push for small businesses to spend money to land in newsfeeds, there’s a need for content marketing techniques that won’t break the marketing budget bank. As you consider new ways to market your business,...

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By: brandbliss
May 11, 2018

How Do I Improve My Website’s Organic Search Results?

It’s all on the web, we just have to discover it.

Let’s say you want to know where the closest pizza joint is, or you need to know how to use a torque wrench – where do you go for the answer? Google, of course. You type in the information you need, and magically, a list of answers appears on your screen. Only it’s...

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By: brandbliss
April 8, 2018

Why Mobile Web Design Outweighs Desktop

User-friendly mobile web design is crucial for your brand.

Whether you’re creating content as a business owner or consuming it from a customer’s point of view, a mobile platform is crucial. We are multi-taskers. We want information handed to us within seconds. If your brand doesn’t have a user-friendly mobile web design, you...

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