It’s sometimes scary how well successful brands know their customers. No, these brands aren’t psychic – they’ve just mastered the fine art of Customer Relationship Management (CRM strategy) with tools and tricks that enhance customer interactions and deepen those relationships.
People do business with people they like.
To develop the type of long-term relationships that build customer loyalty, wise businesses employ a solid CRM strategy and tactics. Technologies will become obsolete, but well-managed relationships will not. Customer relationship management ought to be at the heart of every serious company.
Use CRM to CYA and you wont be sore.
If you’re serious about success you’ll build a CRM strategy to manage relationships and communications. You can also use it to Cover Your Ass or CYA (and no, we’re not talking about donkeys). Keeping track of important conversations, decisions and communications are critical these days.
If you’re not using a CRM, you should. To get an idea of how close you are to harnessing this strategy you can schedule a call with us. If you’d like, you can also drop us a note, either way- let’s talk!
Above is a snapshot of the CRM we use here at brandbliss. It also is our preferred email marketing service platform, which is nice for consolidation among marketing tools. We keep track of everthing in our CRM, but as we mention above, you’ll never know when those records will come in handy to CYA!